Investor confidence is just one of the rewards

The commercial real estate (CRE) marketplace can, for some investors, seem like a very intimidating world. Properties, regulations, and legal intricacies are plentiful – and so an individual will most likely want to develop a relationship of trust with a CRE agent.

Unfortunately, selecting the right agent can be just as intimidating. Unlike doctors and lawyers, there is no highly-specific, legally-mandated designation for an individual to practice commercial real estate – and that’s why professional organizations are key to establishing a standard of practice and designating a professional’s success in meeting those standards.

SIOR leads the way for CRE professionals

The Society of Industrial and Office Realtors, or SIOR, is one such professional organization. As an affiliate of the National Association of Realtors (NAR), SIOR has committed itself to maintain the highest professional and ethical standards in the CRE industry. At present, the organization has more than 3,200 members around the globe.

As part of its mission to uphold these standards, the organization established a designation as a means of not only rewarding those professionals who have worked rigorously to meet SIOR’s rigorous requirements for entry, but to also serve as an indicator to clients that an agent has gone far beyond others in that field.

Achieving SIOR membership

Not every CRE agent is a member of SIOR. That honor belongs to a select class of professionals who have made a commitment to better themselves and the industry. To considered for entry, eligible candidates must have a minimum of five years experience in the field, with a proven significant level of deal volume.

After applying, the real estate professional then embarks on a series of SIOR-established goals, including classes on finance and a heavy emphasis on ethics – obtaining endorsements from other SIOR designees is necessary to complete the process.

SIOR designation and the investor

In addition to recognizing real estate professionals for their commitment to achieving and maintaining SIOR’s standards, the designation is also a way to communicate to clients that they can have confidence in the ethical and professional practices of SIOR brokers. When those four letters follow an agent’s name, it says a lot:

  • The agent is a member of an elite class of CRE professionals, one who is the most knowledgeable, experienced, ethical, productive, and successful in the field;
  • The agent has gained the confidence of others in the profession, from corporate executives and other brokers and agents to lenders;
  • The agent is committed to maintaining those standards and SIOR designation through ongoing education, professionalism, and ethical behavior;
  • The agent is able to connect investors to a global network of other SIOR designees;
  • The agent has a proven reputation as a deal closer.

SIOR in South Florida

Ken Morris, the President of Morris Southeast Group, is proud to be among the two percent of real estate professionals who have achieved and received the SIOR designation. His commitment to industry professional and ethical standards has elevated his team to reach for those same goals. The result is seen each day in the relationships with long-term and new clients.

For a free consultation or to learn more about our property investment opportunities and/or other services, call Morris Southeast Group at 954.474.1776. You can also reach Ken Morris directly at 954.240.4400 or via email at


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