Despite the companyb s previous consumer-only focus, Apple is now quietly appealing to Corporate America as well.
Essentially, b Steve Jobs is trying to make it easier for corporate customers to buy their employees iPhones, iPads, and Macs,b according to this Bloomberg Businessweek article. One analyst with investment bank Gleacher & Co. predicts Appleb s business sales could increase by nearly $4 billion next year.
The company currently has five briefing rooms for discussions with corporate customers, but Apple also just applied for a trademark on the phrase b Briefing Room,b indicating it may want to include more throughout its stores.
Given the popularity of iPhones and iPads, Apple can appeal to corporate Information Technology buyers.
What do you think about Apple reaching out to the business world? Is your company considering more Apple products for employees? Leave a comment to share your thoughts.
Image: Yutaka Tsutano on Flickr