When you invest in a commercial property, your responsibilities—and opportunities—go well beyond the four walls of your building or the boundaries of your grounds. You are now part of the community and it behooves you to embrace that responsibility and become involved. Fortunately, this can also provide a welcome boost to your reputation and your ROI.
Everything from property values to tenant relations stand to benefit from community engagement. Here are just a few of the ways you can get involved.
There are many ways to contribute to your community other than money, and there are many ways to connect with these opportunities. Here are just a few examples:
Networking is key to establishing and maintaining positive relationships with your neighbors and the town at large. Join the local Chamber of Commerce and attend events hosted by local service organizations, such as the Rotary, Lions, or Kiwanis clubs. They have their finger on the pulse of the community and can direct you to other opportunities to get involved. Local chapters of the Ronald McDonald House, the Boys & Girls Club, and various other groups are also great resources.
Parents hold the key to a community’s good will. They are perhaps the most invested and the most vocal about their experiences, good and bad. What better way to engage this constituency than by helping your local PTA or PTO with fundraising, volunteering, or marketing, services which are nearly always in demand. Promote their events in your building and encourage your tenants to step up as well.
Speaking of tenants, they are your most powerful tool and the most direct expression of your community involvement. Engage them in these efforts and you’ll have a better relationship with them and have a greater impact on your town. Organize neighborhood “shine” days where you collect trash or plant flowers along your street, as one example. Come the holidays, boost your efforts to collect food for the local pantry, and make your corner of town the pride and joy of the community with decorations and giveaways.
These are just some examples of ways to become involved in your community. Commercial real estate investors in South Florida and beyond have innumerable outlets for finding causes and organizations that enable them to give back to the community. And the practical impact—beyond doing what’s right— is that all of them have great potential to bring positive attention to you and your property:
In short, community investment is not only a moral imperative and a great way to improve where you live or work—it has real ROI. We call that a win-win … win!
Morris Southeast Group is a champion of community engagement. For a free consultation on our commercial real estate investment or property management services, call us at 954.474.1776. You can also reach Ken Morris directly at 954.240.4400 or via email at firstname.lastname@example.org.
As soon as people had something to sell, they knew they had to advertise in order to draw in customers—and a business was born. From the outside walls of barns painted with images of fresh corn to LED digital displays turning night to day in Times Square, billboards have evolved and always managed to find a place in the American landscape.
Outdoor off-premise advertising became so popular and numerous that billboards were eventually considered a blight—and many cities and jurisdictions created a list of rules and regulations to contain their spread. Despite the pushback, though, they have remained a way to generate additional income from a rooftop, wall, or empty plot of vacant land along a heavily traveled road.
When it comes to renting space, most commercial property owners are familiar with the traditional leasing agreement they have with tenants. Rent is paid for a piece of the overall building, while the landlord retains ownership.
That isn’t the case with billboards. The property owner owns just that and only that—the property, whether it’s the roof, an exterior wall, or a plot of land. Sign companies own the actual billboard and, as owners, they then lease that space to advertisers. Unlike tenant rents, which are calculated by square footage, billboard leases are usually a fixed price that’s tied to the consumer price index and/or revenue generated by the billboard. In other words, property owners can expect a 10%–18% return. Digital billboards are even more profitable.
Before exploring options to have billboard structures placed on the roof or exterior wall of your building, or on some land along I-95, there are a few things to consider.
When it comes to commercial property generating income, most investors are well aware of primary sources—but secondary and tertiary sources, such as billboards, open up a whole new stream. At the same time, digital technology advances are expanding profit opportunities to interiors like the advertising possibilities in elevators and lobbies. At Morris Southeast Group, our professionals are uniquely qualified to help you make the most of your investment. To learn more about property investment opportunities, property management, and/or other services, call us at 954.474.1776. You can also reach Ken Morris directly at 954.240.4400 or via email at email@example.com.
Once an oddity only seen in America’s tech centers, e-scooters have now become near-ubiquitous across the U.S. and around the globe. From Columbus to Nashville, Lisbon to Paris, these two-wheelers are taking over the urban world as we know it. Startups like Lime, Bird, and Scoot once had the field to themselves, but are now being muscled around by transit giants Uber, Lyft, and Google Maps, who all want a piece of the action.
But it isn’t all sunshine and roses. While they can have some concrete benefits, scooters are often divisive—pitting residents against each other, adding fuel to the already tense relationship between tech companies and municipalities, and, if used recklessly, unsafe.
The verdict in South Florida is generally positive. Cities like Miami, Fort Lauderdale, and Coral Gables are partnering with startups to roll out these programs safely—although Fort Lauderdale beach has banned them for the summer. Morris Southeast Group is well aware of the key role efficient and cost-effective transportation plays as part of successful commercial real estate and property management in South Florida. For a free consultation on our property management services or commercial real estate investment opportunities, call us at 954.474.1776. You can also reach Ken Morris directly at 954.240.4400 or via email at firstname.lastname@example.org.
By the looks of things, it appears as if the green revolution is spreading across South Florida, as well as the rest of the country, in the form of miles and miles of green lanes dedicated to bicycling. As an increasing number of cities redesign streets to include wider sidewalks and increased tree canopies, bike lanes are often used as a means of improving road safety, slowing down traffic, helping the environment, and improving overall community health.
There is, though, a casualty: street parking. For landlords and business owners, this can be a critical issue as they envision a loss of profits from bike lanes that are seldom used to full capacity. Preliminary studies, however, are indicating the opposite is true.
When considering a street redesign, the argument often comes down to space. On the one hand, there is traffic congestion slowing down many primary and secondary roads throughout the region. In many cases, adding a bike lane means the elimination of a driving lane—and when many roads are already moving at a snail’s pace, is it even possible to move any slower?
At the same time, there is a growing call in many urban and dense suburban areas—where space is quite limited—for pedestrian-friendly thoroughfares. This often requires wider sidewalks to invite strolling. It also calls for slower traffic so pedestrians can safely cross, and in South Florida, hit-and-run accidents and casualties have become all too common.
Bike lanes, then, have become a go-to solution. Not only do they meet the demands of a more environmentally conscious population and the increase of citywide bike-sharing initiatives, but they also appear to be efficient at forcing drivers to slow down.
As nice as that all seems, though, it does little to quell the anxiety of landlords and business owners. But there are ways to not only meet the challenges of change but to do so profitably:
If the professionals at Morris Southeast Group have learned anything over the years, it’s that CRE is a fluid creature. Changes come, changes go—and through it all, our team has successfully helped investors to not only meet the challenges but leverage them, as well. When it comes to bike lanes, it’s an idea whose time has come. Even pedestrian-heavy Wynwood is considering a redo that would include a 2.5-mile network of connected bike lanes.
To learn more about adjusting your property to a bike lane, property investment opportunities, and/or our other services, call Morris Southeast Group at 954.474.1776. You can also reach Ken Morris directly at 954.240.4400 or via email at email@example.com.